Wednesday, August 30, 2006

Picanterío de la semana: tienda ABC del edificio Buale, La Serena.

Haciendo gala de un refinado buen gusto es que me encontré con el excelente uso de un pendón en un local del centro de La Serena:

Lo que me pregunto es cómo no se les va a ocurrir una mejor forma de hacer publicidad en la tienda. O sea, de los locales chicos uno se espera las típicas cartulinas fluorescentes escritas con plumón, pero ¿de un local grande? No pues, se ve horrible. Si hasta una pizarrita escrita con tiza hubiera funcionado mejor.
La siguiente imagen da un mejor vistazo:
Mientras no arreglen problemas tan sencillos como éste, el centro va a seguir perdiendo clientela, sobre todo ahora que se consolida el sector del Mall con la llegada del tándem Jumbo-Easy.
¡Vamos gente! Hagamos las cosas bien hechas de una buena vez. Se puede ser sencillo, hasta simplón, pero nunca picante. Y estos letreros son picantes por donde se los mire.
¿Acaso a ustedes no les molesta encontrarse con eso al llegar al centro?


<< PATO-4-EVER >> said...

...Hola! ...pues a mí no me molesta... la forma, la imagen es lo de menos, lo ke importa es que las cosas funcionen bien.

...Quizás, la persona que estaba haciendo el cartel estaba recién aprendiendo. A mí me pasó al principio, cuándo recien aprendí a hacer carteles.

O quizás fué una oferta de último minuto y le pidieron a un vendedor: "oie Juanito, hazte esta cartelito" ...jeje, a veces pasa, hasta en las mejores familias.

Weno, salu22222.

Photoful said...

pero bueno, el centro al dejarse estar, quedo enfocado a otro segmento de mercado, al cual no le interesa o no puede pagar que sea bonito un anuncio.
al ver algo asi te llevas la imagen de que no es un negocio serio, o tu comprarias un televisor en un almacen ??.. un dvd??
La imagen proyectada es muy importante pues es la primera impresion que se lleva el cliente. con cosas así no dan ganas de comprar.

Un pendon de esos cuesta como 12 lucas el metro cuadrado, y se demoran 1 o 2 dias en tenerlo listo, rapido y barato para una empresa como abc.

Matías Rovano said...

jaja. claro, hicieron nuevo logo de la empresa, pero siguen con el viejo pendón escrito a mano... jaja
los wns chantas.

Az said...

oooohhh y cuándo cambiaron la marca estos roteques??? -harto warro el pendón pos. Hasta las palomitas políticas tienen más style jaja.


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