Friday, November 24, 2006

¿Por qué en Chile somos tan copiones?

CASO 1: Parece magia, pero es COPIA

¿Han visto el spot de multivía, del metro de Santiago?
Simpático, ¿verdad?
Es tan original...tan creativo...cómo pone en movimiento los vagones del metro, o cómo lo hace desaparecer con sus super poderes...
Seguramente la agencia que lo creó ganó millones de pesos al idear tan magna obra de ingenio publicitario.
Bueno, lamento decirles que es una VIL COPIA.
A continuación, el verdadero, el único, el gran DAVID CHESTERFIELD.

Y que conste que este video lo vi hace casi un año.
O sea, como suele ser, la publicidad chilena sigue siendo una mala copia de creativos extranjeros.
Averiguaré quienes fueron los "creativos", para reírme un buen rato de ellos.
(la entrada anterior era de la semana pasada, pero decidí republicarlo por su relación con el caso 2)

CASO 2: Copiaventamac

Maconline es una tienda especializada en la venta de software para equipos Apple, y claro, también vende computadores Apple, desde hace muchos años. Su actual sitio web debe tener unos cuantos meses desde que lo renovaron. Es muy lindo, estiloso y funcional.
Por otro lado tenemos a Compraventamac, un sitio dedicado a vender y comprar equipos Apple usados, y hace poco renovaron el aspecto de su sitio web...y tiene un diseño que me recuerda a otra página... Veanlo con sus propios ojos (Hagan clic en la imagen para ver a mayor tamaño):

Como dicen en Yonkis, ¿Estaremos frente a un PARECIDO RAZONABLE?


Marcel Pommiez Aqueveque said...

Na que hacer.. Somos copiones...!

Un abrazo

Anonymous said...

Hi people
I do not know what to give for Christmas of the to friends, advise something ....

Anonymous said...

Hello. Prompt how to get acquainted with the girl it to me to like. But does not know about it
I have read through one history
Each of you has your personal story; it is your history. Keeping a diary or writing your feelings in a special notebook is a wonderful way to learn how to think and write about who you are -- to develop your own identity and voice.

People of all ages are able to do this. Your own history is special because of your circumstances: your cultural, racial, religious or ethnic background. Your story is also part of human history, a part of the story of the dignity and worth of all human beings. By putting opinions and thoughts into words, you, too, can give voice to your inner self and strivings.

A long entry by Anne Frank on April 5, 1944, written after more than a year and a half of hiding from the Nazis, describes the range of emotions 14-year-old Anne is experiencing:

". . . but the moment I was alone I knew I was going to cry my eyes out. I slid to the floor in my nightgown and began by saying my prayers, very fervently. Then I drew my knees to my chest, lay my head on my arms and cried, all huddled up on the bare floor. A loud sob brought me back down to earth, and I choked back my tears, since I didn't want anyone next door to hear me . . .

"And now it's really over. I finally realized that I must do my school work to keep from being ignorant, to get on in life, to become a journalist, because that's what I want! I know I can write. A few of my stories are good, my descriptions of the Secret Annex are humorous, much of my diary is vivid and alive, but . . . it remains to be seen whether I really have talent . . .

"When I write I can shake off all my cares. My sorrow disappears, my spirits are revived! But, and that's a big question, will I ever be able to write something great, will I ever become a journalist or a writer? I hope so, oh, I hope so very much, because writing allows me to record everything, all my thoughts, ideals and fantasies.

"I haven't worked on Cady's Life for ages. In my mind I've worked out exactly what happens next, but the story doesn't seem to be coming along very well. I might never finish it, and it'll wind up in the wastepaper basket or the stove. That's a horrible thought, but then I say to myself, "At the age of 14 and with so little experience, you can't write about philosophy.' So onward and upward, with renewed spirits. It'll all work out, because I'm determined to write! Yours, Anne M. Frank

For those of you interested in reading some of Anne Frank's first stories and essays, including a version of Cady's Life, see Tales From the Secret Annex (Doubleday, 1996). Next: Reviewing and revising your writing

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